NNL Bricks · Reoti, Ballia, Uttar Pradesh

The Export Plan, at a Glance

Turning a local red-brick kiln into a tunnel-fired exporter of premium clay cladding — built to overtake Prayag.
The whole idea in one line: stop selling cheap, heavy red bricks locally — start making thin clay cladding (“brick slips”) that ship light and sell at a premium to Dubai, the UK and beyond. Same clay, the same kiln line — up to 22× the profit per brick and 4× the value per shipping container.
₹9.7 cr
Total investment
~2.9 yrs
Payback
₹48.7 cr
Year-5 revenue
₹9.5 cr
Year-5 net profit
6.7×
Avg loan cover (DSCR)

1 Where we start & where we end

A four-phase journey over ~3 years — funded so each stage pays for the next.

Today

  • Manual red-brick moulding
  • Old zigzag / Bull’s-trench kiln
  • Sells only in the local Ballia market
  • ~₹7–10 per brick, thin margins
➞

End state (Year 3+)

  • Vacuum extrusion + gas tunnel kiln
  • Colour-matched facing brick & cladding
  • Exporting to GCC, UK & EU
  • Bigger turnover than Prayag
Roadmap timeline

2 What we’ll make

One production line (clay prep → extruder → tunnel kiln) feeds the entire product range. We climb the ladder one rung at a time.

Product ladder

3 The core insight — go thin, not heavy

Solid bricks are heavy and cheap; freight eats them alive. Thin cladding made from the same clay is light and premium. This single idea drives the whole strategy.

Profit per brick's clay Container value comparison

4 The money

₹9.7 cr total — ~₹4.6 cr bank loan, ~₹3.7 cr own funds, and ~₹2.1 cr reinvested from early profits (Phase 2). Revenue grows ~6× over five years; the business turns profitable from Year 2.

Investment breakdown Funding sources
Revenue and profit trajectory

5 Who we sell to

Domestic premium first (for cash and to perfect the product), then export — starting with the easiest, closest market.

Launch

Premium India

Architects, villas, farmhouses, commercial facades in UP, Bihar, Delhi-NCR. Wire-cut & coloured facing brick.

Phase 1 · now
First export

GCC / Dubai

Tile & facade importer-distributors. Brick slips + coloured brick. Easiest certification (SABER), shortest freight.

Phase 2 · 18–30 mo
Scale

UK / Europe

Huge brick-slip retrofit market. Needs CE / EN 771. Win architects via material libraries.

Phase 3 · Year 3+
Later

USA

Clay pavers, thin veneer, architectural terracotta panels — the highest-value graduation products.

Year 3+

6 How we begin — the first 90 days

Lab-test the clay. Decides which premium colours we can make — the make-or-break first check.
Register to export. IEC + Udyam + start CAPEXIL membership (RCMC).
Send machinery RFQs. To Yingfeng & Brictec (kiln) and Händle & Verdés (extruder).
Visit Prayag & JJ Bricks as a buyer — collect their catalogues and prices.
Compare quotes & shortlist the machinery line.
Apply for the term loan using the full business plan + financial model.
The one gate that decides everything: the clay test. Our local clay’s iron content determines whether we can make premium whites, buffs and greys or are stuck with reds. It’s geology, not money — so we check it before spending a rupee on machinery.

7 The main risks & how we handle them

Clay can’t hit premium colours → lab-test first; blend clay or import pigments if needed.
Demand ramps slower than the plant → sell domestically first; utilisation assumptions kept conservative.
Colour inconsistency between batches → gas tunnel kiln + quality control on every batch (our edge over Prayag).
Cost overrun / financing gap → stagger Phase 1 & 2; Phase 2 funded from early profits.
Indicative figures   All numbers are planning estimates from the financial model — to be refreshed after the clay test and real supplier quotes.
Companion documents: Business Plan, Financial Model, Supplier RFQ, First-Export Spec & Landed-Cost model.  ·  Prepared 24 May 2026.